Articles: A How To Guide

People can read this article promotion guide and find out how to maximize their efforts to help improve their site's ranking post Penguin and Panda algo updates. Using articles to submit to directory sites that accept them and ezines is still an excellent way to help promote your website for free that is effective when you do it right.

Article Promotion Strategy Guide

The art of article promoting and how to make the best use of the Internet's free resources to promote your website or blog is explained in this lens. We go into the reasons why this form of promotion works to help generate more traffic to your site, which is what you should be doing to generate more interest and visitors.

Traffic is the key to successful promoting and getting the right kind of traffic is key to generating an income for your efforts. Read this page and learn how that can be done by using a method that's been around for many years.

Why Promoting with Articles Works

article writingThere are several good reasons why you ought to be using techniques using articles to help promote your website or blog, especially if you intend to generate an income from it. The main reason is to drive traffic to your site, because you need visitors if you're going to sell them anything or get them to click ads you have placed on your site.

Getting traffic that is targeted to the search terms your site is oriented on is the key to that traffic converting into sales, clicks and ultimately money in your bank account. Targeted traffic comes from two main sources: Search Engines and related sites that already have good traffic.

People will tell you that you need social traffic too, and sure, you need it to help increase the visibility of your site and increasing brand awareness if that site is the kingpin of your business. But historically, social traffic doesn't convert very well if you're an affiliate or trying to attract visitors to your site with the sole intention of getting them to click on ads.

This is most people with a website or blog who is trying to make a buck or several from the Internet.

In your case, you need very targeted traffic that comes from search engines like Google and related moderate to high traffic sites. To rank in the SE index, most webmaster are aware that they need strong links pointing at their sites.


SE optimization became a thriving business for people who knew how to appropriate the most links for their clients' sites and for several years, a lot of people made a lot of money by using these techniques to game the search index to get sites to rank for a whole host of profitable search terms, or keywords.

In April 2012 that all changed with Google's major algorithm update codenamed Penguin. The change rendered most links obtained through all the tried and tested methods as useless or worse, actually harmful to a site's ranking.

Thousands of websites disappeared from the SERPs because of their previous inking strategies. This, many believed signaled the death of this form of marketing as a means of getting links to rank a site.

Time and extensive testing has uncovered the truth, which is articles still have their place in helping a site to rank using links. The difference is in the way those links are created and used.

Article Websites

The old way to get links involved using anchor text in inks to rank for certain keywords. The more inks you could get with your exact keyword anchor in, the higher your site could rank. People used article directories as ink farms to blast thousands of spun articles of extremely poor quality containing the inks they needed to rank their sites for.

Unfortunately, while this worked for a while, the Penguin update caused the opposite to happen and all those exact anchor inks now counted against the site's ranking. People scrambled to try and remove as many of these inks as they could, but most were unable to get their sites back from the bottom of the serps and articles were declared dead and buried.

But not so. Submitting articles can actually be used to redress the balance between the percentage of exact keyword anchors that the Penguin update would allow and that of non-keyword anchors, generic and bare url anchors. Does this mean it just means using article accepting sites more sensibly to create loads of generic anchor inks?

Not quite.

A previous Google algorithm update codenamed Panda focused on content quality of sites. If quality was obviously lacking, for instance with very short articles, or badly spun content, sites with poor content were penalized.

This means that simply blasting thousands more articles with badly spun text just to create more inks with generic anchors won't cut it. The articles will simply not be indexed and the inks won't count!

The trick is to create decent quality articles to submit to those sites that don't accept badly spun garbage. While most people don't have the time or resources to write original articles for article sites, they can spend some more time on spinning to a very high quality rate, or outsourcing.

Either way, optimization for SEs got a load more expensive. Content that will get past the Panda now costs more money (or time) to produce. Links that will get past Penguin need to be thought out and done more slowly and decisively.

Publishing articles can help enormously but it will take more effort, time and money to achieve.

Referral Traffic

The last big benefit of producing good quality content that real people will actually stop to read is that a link in there will funnel some of that traffic back to your site. That's where you have your ads, your sales copy and everything possible to make sure that those visitors got a good experience from visiting your site and they liked it enough (or you sales copy was good enough) to induce them to buy something!

Articles dead? Long live articles!