The Death of Article Directories

From the standpoint of the SEO (Search Engine Optimization) community, the proliferation of article directories available for placing links to websites was a huge blessing. It enabled some enterprising people to perfect automated programs that could blast hundreds or even thousands of spun articles to every site that would accept them and gain a huge advantage over link builders using more traditional, manual methods.

This bonanza was not to last very long, however. Google was relatively fast to act to prevent a deluge of low quality content finding its way into their index on just about every subject under the sun that could be monetized.

Following those recent changes to the way that the search engines (and in particular Google) ranks websites in its search index, many of the older methods of obtaining inbound links to your websites were devalued quite considerably. One of these methods is article directories, which are now little more than useless for getting keyword anchored back links to your site.

Ranking Websites

But that doesn't mean that these sites are dead in the water for helping with ranking websites. They still have some uses and therefore it is still well worth your while keeping a good index of such directories in your armoury. You can find a great article directories list by clicking the link and use it to submit as many articles as you can. But what use are they if they convey little or no link juice to your sites? Well, they are still highly useful for blasting hundreds of spun articles at containing links not with your keyword anchor in, but with loosely relayed keyword anchors.

This helps diversify link anchors, which is good for a website as it means you can then concentrate on getting the most relevant keyword anchors in links that do count. Plus you can also use the article directories to send links to the sites that link to you! That makes them still a useful linking resource.

Algorithm Update

Of course, the major algo update of 2012 so far has been Penguin, which negated the "link juice" associated with keyword anchors placed in links. This suddenly meant that websites that had been ranking for their monetizable keywords for years suddenly dropped off the page as their links were devalued. It now seemed that no amount of the old SEO techniques that used to work would work any more. All of a sudden, the percentage of keyword anchors had to be very low in comparison with what Google calls "natural links" which (they surmise) look more like bare urls, and nondescript anchors such as "click here".

But all is not lost as we once more take a look at the value of article directories. They can be used to create a huge number of those bare url and nondescript anchors to swing the balance back in favor of the website's link profile so that it passes the percentage test and is able to rank again. So far, early tests have proved inconclusive as Google seems reluctant to count new links with any rapidity.

But as a longer term strategy, when you apply a wealth mindset to the problem, this could be one that does more good than it used to do.